Kelly W

Expert copywriter passionate about creating compelling brand stories

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  • Member since May 8, 2023
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Audacious dreamer. CEO. do-gooder. wordsmith, and lover of cats. 

I hold three degrees in English (BA, MA, and PhD). I've worked in higher education for over 18 years, with experiences in everything from teaching writing to strategic planning, to writing articles, email campaigns, letters, and web content, to drafting and delivering presentations, to 1:1 writing consultations. 

For the past six years, I have also owned my own e-commerce marketing business. 

My background makes me the ideal person to help you with any gigs involving writing, editing, or marketing. 

Let's do this.

Proofreading & Editing

Press Releases

Articles & Blog Posts

Website Content

Email Copy

Book & eBook Writing

Social Media Copy

Writing Advice

Copy Editing

AI Content Editing


Content editing

Content writing


Blog writing


CV writing


Director of Admissions

  • University of Arkansas - Fort Smith
  • January 2, 2015 - January 29, 2016

Key Achievements: •Launched the university’s first graduate degree program, including all associated applications, processes, and policies •Created three new university recruitment events: UAFS Scholars Day, Non-Traditional and Returning Students Open House, and Dia de Familia for Spanish-speaking applicants and their families •Transformed the university’s scholarship application process by shifting from a paper-based to a digital process Responsible for crafting and executing university’s strategic enrollment plan. Collaborate with university senior administration and college deans to set and meet enrollment goals. Supervise a seven-person team of recruiters and administrative staff. Plan and execute recruitment events on campus and in the community. Craft and deploy university marketing collateral, including mailers, viewbooks, emails, and more. Manage communications and strategies deployed out of HubSpot. Develop and test admissions modules and functionality in Banner as functional lead. Create university policies and procedures for the intake and processing of all degree programs. Analyze inquiry, applicant, and enrolled student metrics to make data-informed marketing and recruitment decisions. Sit on university’s enrollment senior staff and applicable committees responsible for driving university strategic enrollment plans. Selected by the chancellor to participate in Chancellor’s Leadership Committee. Manage a budget of over $350,000.

Student Outreach & Communication Specialist

  • University of Arkansas
  • January 8, 2016 - continue

Fayetteville, Arkansas, United StatesFayetteville, Arkansas, United States Teaching first-year experience courses and other courses designed to maximize student engagement, wellbeing, and academic success. Assisting with departmental communication efforts, including branding, storytelling, developing communication strategies, and more. Director of University Perspectives Jan 2016 - Jul 2022 · 6 yrs 7 mos Fayetteville, Arkansas Area Key Achievements •Shifted program from an extended orientation model to a more academically-focused course in Fall 2018 •Achieve consistently high student ratings of 90%+ for course goals of improving student campus engagement, academic integrity, creating bonds with faculty, social belonging, and academic technology mastery •Created an online instructors’ community in Blackboard and a semester-long instructor training program •Played a crucial role in achieving the university’s highest ever first-to-second year retention rate of 84.7% in Fall 2020 Manage all aspects of the university’s single largest student success initiative serving 3,000+ unique students per year and employing over 100 instructors--with lean staffing. Teach multiple sections of UNIV1001 each semester. Key driver of first-year success initiatives and curriculum on campus. Hire and train over 100 faculty and staff instructors to support program. Develop high-impact classroom and online curriculum for both instructor training and student learning. Assess program progress and outcomes in conjunction with university set retention and success goals. Collaborate with on-campus partners to create high-impact programming boosting student outcomes and engagement. Develop and deploy course assessment tools and leverage results to guide programmatic decisions. Serve as department head for the University Studies campus department. Supervise peer mentors and graduate assistants supporting student success initiatives. Execute all HR and payroll functions for program. Track and account for student progress and close outreach loops in Starfish. Meet with and mentor students in distress and serve as an advocate for their success. Sit on student success senior leadership committee that drives campus-wide success strategies and programming, including strategic planning for the university. Manage a budget of over $650,000.

Educational Details

Bachelors In English

  • Northern Michigan University
  • January 4, 2001 - October 8, 2003

MA English and Literature

  • Northern Michigan University
  • January 5, 2003 - June 5, 2005

PHD English

  • University of Arkansas
  • May 2, 2005 - June 27, 2020

English Literature with a focus on Early Modern English Literature Dissertation: From the Womb to the Word: Pregnancy and Pregnancy Metaphors in 16th and 17th Century English Literature

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